Filed under Science

Science and Social Media

Science and Social Media

Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients,  companies or brands, the principles are the same whether … Continue reading

Science & Public Outreach

Science & Public Outreach

Working and funding science is not what it used to be. Even just ten years ago, a wannabe scientist or a Ph.D. Professor could stick with speaking only the science jargon and have a successful career without even once having to deal with the public. Except for a few exceptions, science was some kind of … Continue reading

The Climate Change Issue

The Climate Change Issue

Watching Frontline’s latest segment, “Climate of Doubt” I was once again reminded of the failure from the science and conservation communities in reaching out to the public. Back in my early days, I used to be an agent for photographers and painters. From the talents I represented, it was clear to me that there were … Continue reading

Knowledge, our Achilles’ heel

Knowledge, our Achilles’ heel

“In your thirst for knowledge, be sure not to drown in all the information”. Anthony J. D’Angelo, founder of Collegiate Empowerment It is hard today to hear a conversation that doesn’t involve the belief that our technology will be the key to solve our problems. We truly trust that our salvation lies in our ability … Continue reading